THE POWER OF AFRICAN HANDCRAFT
Traditionally made jewelry of the Maasai, made by female artists at the foot of Mount Kilimanjaro, this is Alama.
Improving the living conditions of the craftswomen and bringing us, who are looking for something out of the ordinary, accessories that have a great, mythical aura.
Jewelry that is so very different. Unique and in a powerful way adorning. For example, a pearl bracelet called Iture that protects the wrist - jewelry and armor in one. For the members of the African Maasai, who traditionally make it by hand, it bundles the energy of its wearer - an accessory that gives strength to the daily demands. Or a tight-fitted, finely knotted necklace made of silver, pearls, and leather, which Tanzanian women wear for festive occasions. Or a tight necklace that stands for femininity, purity, and solemnity (what a trio!).
The Lekirumuni group of Maasai woman in Tanzania
The African label Alama produces and sells these unusual accessories, which remain an important expression of Maasai culture to this very day. It was a group of female artists who decided that this jewelry must absolutely be shown and worn.
Globalization - the other way round.
On the one hand, the women's collective wants to preserve the historical and cultural heritage of this filigree craft with this export. But above all the artists, who make the unique pieces of jewellery in traditional handwork, gain a better basis for life.
Alama is supported by the NGO Africa Amini Alama, an organization that supports the Maasai and Meru tribes in Tanzania with free health care, training programs and social empowerment. It also encourages sustainable agriculture and environmentally friendly tourism. Part of the income from Alama production goes back to a local school.
Helena, Joice and Mama Meri
Monica, Namnyak and Natangamwaki
Alama's jewelry collection is thoroughly organic. "Our customer can be sure that our jewelry is made with the highest respect for people, animals, and the environment. We do not produce seasonal goods and work according to a zero waste maxim." The artists work with vegan leather, recycled plastic, threads of rice bags, glass beads, and silver plates, which they buy at the local markets in northern Tanzania. The artists who live and work at the foot of Mount Kilimanjaro receive the earnings for their work directly, as there are no middlemen. In addition, they receive high-quality tools for their handcrafts.
Maasai women handcrafting jewelry
Each piece of jewelry is sent in a traditional jewellery bag, with a small card inside, showing a photograph of the artist and her name and explaining what message is associated with the necklace or bracelet - strength, growth, harmony, protection or solidarity, for example.
SHOP OUR PRODUCTS FROM ALAMA -
POWERFUL AFRICAN HANDCRAFT