A TRIBUTE TO BRITISH CRAFMANSHIP
Fashion for a easier life: Hanna Fiedler makes uncomplicated clothing that accompanies you through all life situations - for many years thanks to high-quality workmanship and carefully selected materials!
For Hanna Fiedler, the wonderfully idyllic country life in Bavaria was not enough. As soon as she finished school, she started an apprenticeship as a tailor at the Opera in Berlin. From there she moved on to London, where she studied design and dressmaking - and stayed. Before Hanna Fiedler founded her own label named after herself in 2017, she worked with well-known brands such as Mary Katrantzou, Gabriela Hearst and McQ Alexander McQueen. During this time the young designer never lost the deep appreciation for quality and craftsmanship that she had developed during her years as a tailor.
Hanna Fiedler, founder and designer of her eponymous label.
"We made the decision quite early on to produce locally in England, in order to support local craft and manufacturers, to be able to frequently visit in person and have a close relationship with the people who make our garments," says Hanna Fiedler. The label works mainly with small studios where it is no problem to order small runs. Some items are even made to order. Most producers are located around London. This keeps transport distances as short as possible. In addition, the label does its utmost to minimize its CO2 footprint:
Natural fabrics from Europe
All fabrics originate from England, Italy or Switzerland. In addition, the materials are chosen wisely: Hanna Fiedler only works with natural fibres such as organic cotton, silk or wool. This is not only environmentally friendly, but beneficial for quality as well. After all, natural materials feel great on the skin and are particularly durable.
Hanna Fiedler products are manufactured in small quantities in England.
The carefully curated range includes dresses, tops, blouses, trousers, skirts and outerwear. "My goal is to build a brand that is known for simple, chic and uncomplicated fashion," says Fiedler and explains: "We create these particular pieces that you throw in the suitcase first because you know they feel good, look good and go with everything. So good news for everyone who spends a lot of time travelling and still wants to be dressed perfectly - but also for those who simply want a coherent wardrobe that can be combined well and doesn't go out of fashion that quickly. Hanna Fiedler's designs do not only work all year round, but also over many years!