REDEFINED ECOLOGICAL LUXURY
Hellmuth is ecological luxury fashion from a woman for women.
That's why the collections focus on beautiful dresses: To be worn everywhere, from casual to elegant, but always with appreciation for people and nature.
Tanja Hellmuth is a real fashion expert. For more than 20 years, the designer and artist has been working in the creative industry as well as in management positions. After 18 years at St. Emile, she was responsible for the creative direction and development of the product range at the eco-fashion label hessnatur from 2015 until most recently.
Tanja Hellmuth, the founder and creative mind of Hellmuth.
Since the beginning of 2018, Tanja has been applying all her know-how to her own label, both in art and design as well as in strategy and brand development. Under her own name hellmuth. Tanja Hellmuth Studios she designs two dense collections a year, following the Japanese Wabi-Sabi motto: "Reduce everything to the essential, but don't remove poetry." The focus is on dresses. "With a dress you are always immediately dressed and you can style it both casual and elegant with the matching accessories," explains the designer. High-quality sweaters and skirts complete the collection.
Perfect fit and exciting prints meet ecological luxury
Fabrics have a special attraction on Tanja Hellmuth. Therefore, the selection of materials stands at the beginning of each design process: "Form follows material." Silk is her favorite and is the central fabric in all her collections. She finds the perfect shape for every fabric through elaborate draping and artistic cuts. As soon as the shape is set, she considers in the next step how she can adapt the sculptural designs to everyday life. The results are reduced looks that stand out thanks to unusual, flattering sleeve shapes, high-quality fabrics, and exciting prints.
During the design process in the atelier of Hellmuth.
"Reduce everything to the essential, but don't remove poetry"
For the founder, it is important that hellmuth. reflects her view of things. Through her time at hessnatur, she knows about the possibilities of ecological fashion. For her label she works with GOTS- and Oekotex-certified fabrics from Europe. In countries like Hungary and Greece the designs are partly made by hand - of course by women. The label only works with companies that pay their employees fairly. All this is close to the heart of the label: "We are a women's power company!"