Designing such beautiful and wonderfully fitted dresses so that they remain in style for at least (half) an eternity. This is the principle of Munich designer Lilly Ingenhoven. Why? Because pieces, that are loved and worn for a long time, are extremely sustainable. The winning recipe: handpicked fabrics, processed in Bavarian workshops, and a great talent for timeless glamour.
Munich fashion designer Lilly Ingenhoven says: "Love your clothes!" What a strong sentence, it stops the permanent in and out and the fashion world circling itself. Because anyone who falls in love with a wonderfully draped blouse, a dress with a stunning swing or a shimmering top might want to wear it on many occasions and never for only one season. Just like the revolutionary Vivienne Westwood, who was very convincing in her demand: "Buy less, choose well and make it last." Ingenhoven believes in this saying very much and is convinced that being dressed well and being aware of the environment are not mutually exclusive. Actually, it is easy. All you have to do is look for fashion you want to cherish like a treasure.
And Lillys Items have these treasure qualities: bows, soft drop, feminine details, classic silhouettes, finely curved lines, sometimes casual, sometimes sharp, everything blends into a timeless glamour that you immediately want to slip into and stay in.
1. The Designer Lilly Ingenhoven. 2. & 4. & 5. Lookbook shoot of the current collection 3. & 5. Campaign shooting on the Viktualien Markt in Munich
This is also due to the fabulous fabrics. For the small ready-to-wear label, which tailors luxurious everyday and evening wear, the quality of materials (silk, cotton, cashmere, naturally tanned leather) has top priority. "This is particularly important if a textile is to become a favourite item," says the 26-year-old, who studied at the Munich Academy of Fashion & Design and worked for companies such as Talbot Runhof, Escada and Allude - before starting her own company in 2013. "We select all fabrics and ingredients by hand and produce in small quantities in Munich." Many textiles are eco-certified; they are only manufactured locally in first-class manufactories. And by the way: If a part in one size is no longer available, it can be recut on request.
At Lilly Ingenhoven, only women are responsible for design, production, logistics and marketing. They all understand the meaning of their credo: "If you trust your heart, wonderful things will happen."
TO THE PRODUCTS: