SUSTAINABLE BUSINESS LOOKS MADE OF DENIM
For businesswomen who have their own mindset: The label The Blue Suit creates powerful office looks – and focuses entirely on the cult fabric denim.
It all began with a denim suit. For Karen Rauschenbach it was her secret power outfit for years. In nothing else she felt as comfortable and self-confident as in her jeans look. When the ravages of time began to gnaw on her favorite outfit, Karen looked for a replacement - but found none. And for her, all other business fashion for women was so boring and stiff. On top she lacked the sustainable aspect: "There were no beautiful, ethical clothing brands for working women."
Karen Rauschenbach & Yvonne Vermeulen are the women behind The Blue Suit
Together with designer Yvonne Vermeulen, the Swiss founder decided to change that. Her vision: to strengthen women through ethical fashion and to offer them an alternative to fast fashion brands. Since 2017, the two have been making suits "for women whose job is not just a job, but a passion". It's no coincidence that the choice was denim - no other material is as timeless, versatile and practical as the blue classic. The Blue Suit turns the fabric into a uniform for a modern business woman. The classical cut suit trousers and cool jackets beat any office look in casualness and are wearable for many years.
Sustainable jeans-suits for powerful women
The name The Blue Suit refers not only to the color of denim, but also to the "blue planet". The traditional production of jeans is at the top of the list of environmental offenders and requires an extreme amount of resources, especially water, energy, and chemicals. The label has recognized this problem and only uses GOTS-certified eco denim. The cotton lining of the suits is also organic. "We only use natural materials for them, not polyester, or toxic dyes," explains Rauschenbach.
Making of The Blue Suit
The label also follows the slow fashion concept in other areas: the production takes place in a small, family-run Italian company, where traditional techniques are used, most of which have already "emigrated". There is no assembly line work here. The jackets are always completely finished by a single dressmaker. "The idea of offering suits is to give confidence not only to the women wearing the suit but also to the women making the suit, by providing fair wages and securing regular working hours." says Karen Rauschenbach.