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"WHEN YOU TALK ABOUT LUXURY, YOU HAVE TO TALK ABOUT SUSTAINABILITY"
Julia Zirpel had her first fashion moments at an early age. She grew up in India and Nepal and saw first hand as a child how precious clothing can be. "I remember the expressions of women who could finally wear a sari that they had saved so hard for. A new garment gave them dignity - it meant something."
A fair shopping alternative for fashion with meaning
As a fashion editor and fashion director at various magazines, she noticed more and more that fashion has become a disposable item: Purchased in passing, hung carelessly into the wardrobe, and quickly disposed of again - A fact that the studied designer no longer wanted to accept. For Julia, however, this was no reason to turn her back on fashion. On the contrary, she decided to devote herself even more intensively to the subject. In 2017 she finally decided to offer fashion-conscious customers with environmental awareness a transparent shopping alternative and founded the wearness - an online marketplace for sustainable, fair, and high-quality fashion and beauty. Her opinion: "When you talk about luxury, you have to talk about sustainability."
Julia's Look: Elegant, feminine, individual - and sustainable
For Julia, fast fashion is also an aesthetic problem. Because with clothes this cheap, nobody asks themselves anymore: What really suits me? "I think it would be great if people would care more about fashion, about what suits them, but also about the origin of a garment and its actual price. That feels much better in the end than blind consumption."
Julia has found her style, which she herself describes as elegant, feminine, and individual. She loves high-quality materials, a cool pattern mix, and timeless cuts. You can shop for her favorite looks on the wearness here.