The German clean beauty label Cluera proves that luxury cosmetics can do without critical ingredients that only aim for a short-term effect. We talk to Thomas Fortkord, the founder of Cluera.
THE BEST EDIT IN ETHICAL LUXURY
Sustainability meets design & quality. Responsibly made fashion and beauty from designer brands who run their business with respect for people and planet. For timeless good style and a clear conscience.
By the way, we are carbon neutral and for every item you buy, we plant a tree.
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Farbe-mandarino
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OUR ICONS
It is not always easy to recognise why a product deserves to be awarded the title of sustainable.
Therefore, the wearness uses ten different sustainability icons.
Therefore, the wearness uses ten different sustainability icons.
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VEGAN
Products with this icon do not involve animal testing. Animals are not part of the product, nor are they used or damaged in the manufacturing process. Vegan clothing, accessories and cosmetics are 100% cruelty-free. Choose from plant-based and vegan shirts, faux-leather leather accessories and all-natural cosmetics.
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HANDCRAFTED
Products with this icon were handmade, according to ancient techniques typical for this region. With handmade clothes we want to offer sustainable and long lasting goods while supporting artisans around the world. Handmade fashion is the counterpart of fast fashion and put a sign against mass productions.
STYLE OF THE WEEK
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FLAT SHOES
Fall in love with flat shoes! Combining style and comfort, flats are the new go to style this season. Shop the latest sustainable designer collections.
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ESSENTIAL EDIT
Discover our wardrobe essentials for spring and shop a fresh selection of sustainably made designer must-haves.
STYLE ADVISORY & PERSONAL SHOPPING
You are unsure what to wear at work or at the next cocktail party? Ask us. We are happy to help you with some style-advises. Our background: Many years of styling experiences for international fashion magazines. Just contact us at mail@thewearness.com and we will provide you with an edit personally curated for you. With no additional costs, of course.
WHY I DO WHAT I DO - WE TALKED TO THOMAS FORTKORD, THE FOUNDER OF CLUERA
TODAY IS EARTH DAY!
Today's the day!
This Earth Day, you can make an impact in less than 5 minutes. It’s easier than you think!
Millions of people are already using quick, effective solutions that protect the climate, and you can join the movement too.
INSTAGRAM FEED
SUSTAINABLE FASHION MEETS DESIGN & QUALITY
THE WEARNESS is an online marketplace for sustainable clothing, accessories and beauty. We offer fashion from designer brands that take responsibility and run their business with respect for people and the planet. Find a unique and hand-picked selection of fair fashion and accessories for women and men with timeless designs and impeccable qualities - while preserving the environment or promoting traditional craftsmanship locally. Discover authentic and innovative products - vegan, fair made, upcycled, handcrafted or biodegradable. Each product is tagged with our sustainability icons - so you can easily understand not only what characteristics your favourite product has, but also what brand supports fair working conditions or produces in a regionally and environmentally friendly way. Our symbols are: charitable, eco-friendly, fair, handcrafted, made in Europe, organic, recycled, vegan, female empowerment and zero waste.
The wearness wants to change the current perception of ethical fashion. We want to offer fashion-conscious customers a positive shopping alternative, without sacrificing style and quality.
