"Schneid haben” ist the German translation for "To have "guts" and to dare something new - and it is probably the best way to describe the philosophy of the Lübeck design studio. After all, this is what Julia and Niklas Jessen did six years ago with the founding of their studio SCHNEID lighting & furniture. Since then the product designer and the trained carpenter and architect have been creating lamps, furniture and accessories that inspire with their mix of striking forms, soft colors and natural materials and at the same time appear both timeless and modern.
"BRANDS SHOULD ACT MORE RESPONSIBLY. IF YOU BUY SOMETHING EXPENSIVE, IT SHOULD ALSO BE PRODUCED AS ENVIRONMENTALLY FRIENDLY AS POSSIBLE. THIS KIND OF TRANSPARENCY IS THE FUTURE. THE FASHION INDUSTRY CAN LEAD THIS MOVEMENT - WE CAN SET TRENDS."
Introducing April von Stauffenberg. We will not only feature her super cool label "After March" made of upcycled shirts on the wearness - April will also support us as a columnist from now on and host our first talk event in Berlin. But who is April anyway? We'll ask her directly herself...
SUSTAINABLE LUXURY FASHION FOR HIGHEST DEMANDS ON DESIGN QUALITY
The wearness is an online marketplace for sustainable clothing, accessories, and beauty. We offer luxury fashion from designer brands that take responsibility, and run their business with respect for people and the planet. Find a unique and handpicked selection of ethical fashion, fair clothing, and accessories for women and men with timeless designs and impeccable qualities. Discover handmade luxury dresses, fair produced shirts or vegan beauty products. Each product is provided with our Sustainability Icons - so you cannot only easily understand which features your favourite product has, but also which brand produces in a sustainable manner and has fair working conditions. Our icons are: charitable, eco-friendly, fair trade, handcrafted, made in Europe, organic, recycled, vegan, female empowerment and zero waste - the more icons a product receives, the more sustainable it is.
It is always good to know how is a garment made and who has worked on it under which conditions. The fashion industry has changed rapidly in recent years. And it has become faster and more short-lived than ever. Collections change more frequently than at any time before and global textile consumption has doubled since 2000. More and more garments that move from the shops into our cupboards and from our cupboards into the dumpster have triggered a colossal alienation: Fashion no longer mean anything to us. And has become a disposable good. It has nothing more to do with a good feeling and a personal expression. The dramatic consequence? Mountains of discarded clothing, because production is as cheap as possible. How an item is created, who has worked on it under what conditions - that is hardly traceable. One thing is certain: the clothing industry ranks second in the environmental polluter ranking, just behind the oil industry.
Sustainable luxury can be a way out.
And it would suit us much better, but sustainable fashion still has to struggle with a weak image: fair clothing and high fashion, that seems to be contradictory. the wearness wants to change the current perception of ethically impeccable and sustainable luxury fashion. We want to offer fashion-conscious customers a positive shopping alternative - aesthetic, uncomplicated, but with a clear conscience - without sacrificing style and quality.