We talked to Janina Waschkowski, the founder of Nove: Sustainable fashion for the pregnancy, the time before and after.
SUSTAINABILITY MEETS DESIGN & QUALITY
Responsibly made fashion and beauty from designer brands who run their business with respect for people and planet. For timeless good style and a clear conscience.
By the way, for every item you buy, we plant a tree.
OUR ICONS
It is not always easy to recognise why a product deserves to be awarded the title of sustainable. Therefore, the wearness uses ten different sustainability icons.
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ECO-FRIENDLY
"Eco-friendly" means the product is produced with the lowest possible use of chemicals, CO2-friendly and with a minimum of waste. Eco-friendly brands work with pesticide-free fabrics like organic cotton or upcycling natural materials. These products are good for your closet and even better for the environment.
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MADE IN EUROPE
Everything produced in the EU ensures that European labour laws and sustainability standards are respected. Local manufacturers are supported, transport routes are kept short. Made in Europe minimizes CO2 emissions and high standards of quality and workmanship as well as social responsibility are guaranteed.
STYLE OF THE WEEK
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OUTERWEAR
It's time to embrace the chill in style. Take outerwear inspiration from our edit of sustainably and fair made jackets and coats.
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FLOWERS
Shop our selection of floral prints and embroideries for women. Colorful silk dresses, printed pants, embroidered blouses and tops – don’t miss your favorite piece.
STYLE ADVISORY & PERSONAL SHOPPING
You are unsure what to wear at work or at the next cocktail party? Ask us. We are happy to help you with some style-advises. Our background: Many years of styling experiences for international fashion magazines. Just contact us at mail@thewearness.com and we will provide you with an edit personally curated for you. With no additional costs, of course.
WHY I DO, WHAT I DO - TALKING TO JANINA WASCHKOWSKI FROM NOVE
FOREST BATHING - CYPRIANERHOF
Wellness hit from Japan: Shinrin Yoku - in English "Forest Bathing", is THE new wonder solution against stress. Everything revolves around the healing effect of the forest: pure deceleration, goodbye to overstimulation. Shirin Yoku has been a recognized healing method in Japan since the 1980s and has been proven to reduce stress hormones, among other things. A forestry scientist from Tokyo University, for example, has burn-out people carry felled trees and only eat and drink what the forest has to offer. Where Waldbaden is possible under guidance? At the CYPRIANERHOF.
INSTAGRAM FEED
SUSTAINABLE FASHION MEETS DESIGN AND QUALITY
the wearness is an online store for sustainable clothing and understands itself as a counter-concept to fast fashion and mass production of cheaply manufactured clothing. Here you will find selected slow fashion from international designer brands who take responsibility and run their business with respect for people and the environment. Scroll through the wearness and discover innovative products: Whether it's fashion made of organic cotton, upcycling fashion, fair fashion made of recycled plastic or biodegradable clothing. How you keep track of them? Transparency is important to us. That's why we have created our 10 Sustainability Icons, which show you which sustainability criteria the respective product meets. Charitable, eco-friendly, fair trade, handcrafted, made in Europe, organic, recycled, vegan, female empowerment or zero waste - our carefully selected labels combine slow fashion with timeless and high-quality design. You decide what is most important to you. We reconcile fair clothing and high fashion - for a great style that is fashionable and fair at the same time. Our focus? Outstanding quality and timeless design - this is how favorite pieces are created.