COLORFUL UNIQUE KNITWEAR MADE IN GERMANY
Individual scarves as a statement against fast fashion: The designer Jürgen Claussen designs colorful individual pieces for his knitwear label, hand-knitted in Germany from pure wool.
As an editor and stylist for magazines such as Amica, InStyle and Elle Décoration, Jürgen Claussen is familiar with the world of fashion and interior design for more than 20 years. At shootings with top photographers in exotic countries and at international fashion shows the stylist collected his inspirations.
Cushions and fringe scarves with stylish color combinations
Full of ideas, Jürgen began designing pillowcases with Norwegian knit patterns that were chic and cosy at the same time. Soon after, individual woolen scarves followed - each one unique. The individual pieces are the designer's alternative to cheaply produced and quickly copied mass-produced goods. With unusual colour combinations, colorful fringes and cool knitting patterns, the scarves keep you in a good mood even on cold days. "People should feel that they are getting something unique yet fashionable that will last for a long time. Life is colourful - just like my knitwear".
Handmade Statement Pieces
The Slow Fashion idea is the label's top priority. Fair production is particularly important for the founder. That's why all cushions and scarves are knitted by hand in Germany.