UNCOMPROMISED NATURAL COSMETICS
Und Gretel is a real blessing for make-up fans: The Berlin-based beauty label makes natural decorative cosmetics in the most diverse colours and with the highest quality ingredients that nature can offer.
Working as a make-up artist in the film and fashion industry, Christina Roth quickly realized how the vibrant colours and the high durability of professional decorative cosmetics normally occur: Through the use of controversial ingredients and synthetic preservatives. But she was also not satisfied with the alternatives from the natural cosmetics segment, nothing could convince her - neither with fine textures nor with colour intensity.
Together with her business partner, marketing expert Stephanie Dettmann, she founded Und Gretel to eventually find a solution to this problem. Together, they set themselves the goal of creating the most multifaceted colours and the most beautiful textures - using only natural raw materials.
Christina Roth und Stephanie Dettmann, the two founders of Und Gretel
The result of their long-time work is impressive: A reduced, carefully curated range that includes all shades that the make-up artist has repeatedly used and tested on models like Eva Padberg. The credo: "We don't need much, but the right thing." The product range offers all that is necessary - from concealer to eyebrow gel. Everything is so easy to use that anyone can do make-up like a professional.
Decorative natural cosmetics without synthetic preservation. Without chemical ingredients. Without compromise.
Und Gretel products do not contain any of the toxic and controversial ingredients found in most decorative cosmetic products. Instead, the label uses raw materials that grow ethically and sustainably and are in harmony with the environment and its conservation. From avocado oil and camomile extract, to the distillate of muscatel ointment, and the wax that softens the texture of the products: all ingredients come directly from nature. This is shown by the certifications of BDHI Cosmos. The natural raw materials are then combined with the mineral pigments - all made in Europe: "In fact, we carry on every single product in which country it is made: Germany or Italy".
Latest focus: the eyebrow! The campaign motif for the new eyebrow gel "Froh".
The creations of the two are tested and refined on stars, models, friends and family - but never on animals! Because true beauty can only develop in a conscious balance between human beings and nature. Without synthetic preservation. Without chemical ingredients. Without compromise. Und Gretel is make-up with zeitgeist and a sustainable soul - right in the heart of Berlin.