INARI ARCTIC BEAUTY IS AN ORGANIC COSMETIC BRAND. WHAT ARE THE ADVANTAGES OF NATURAL COS-METICS AND WHY DID YOU DECIDE FOR IT? Many people worry about synthetic chemicals and their effects on the skin. The advantage of organic cosmetics is that they are completely free of harmful synthetic ingredients. Therefore, it is very well tolerated.
Natural plant-based raw materials and oils are much more gentle and help the skin to become more resistant. Furthermore, natural cosmetics do not harm or pollute the environment. Our approach at Inari: beauty products should not only be natural, but also luxurious and above all effective.
CAN YOU EXPLAIN US THE CONCEPT OF "CLEAN BEAUTY" AND DOES THIS ALSO APPLY TO THE INARI PRODUCTS? Clean Beauty stands for animal-free beauty products without controversially discussed ingredi-ents. Due to an ever-increasing environmental pollution and other stress factors we worry more about our skin. We no longer want to absorb harmful chemicals but are looking for alternative products that have a holistic, sustainable effect. Unfortunately, there is a lot of "greenwashing" in the industry. Because "clean" for now means only "free of" harmful ingredients, i.e. free of microplastics or silicones. But it does not mean that only natural ingredients are used. At Inari we understand Clean Beauty as a modern sustainable beauty care. With our Eco-Luxury-Cosmetics we set completely new standards in terms of the selection and quality of the ingredi-ents and their effectiveness - the finest, ultra-light textures, luxurious fragrances and a cool look.
THE ACTIVE INGREDIENTS YOU USE COME FROM THE ARCTIC PLANT WORLD. WHAT IS THE SECRET TO THIS? Northern Europe is known for its wonderful landscapes and unspoiled nature. Finland in particular is over-blessed with treasures from nature, which are increasingly becoming a trend in cosmet-ics, because the arctic ingredients are real anti-aging boosters! Most of the organic plants in our products come from wild collections in the forests of northern Finland. In this geographical location the climate is arctic. In winter the sun does not appear above the horizon for many weeks and in summer it does not set for two months. The vegetation therefore produces particularly resistant plants that are highly effective. Arctic blueberries are extremely healthy due to their high antioxidant content. Chaga, the cloudberry, the arctic cranberry or the bark of the white pine have adapted their cell structure to the adverse living conditions. We add these power extracts to form an effective complex.
PEOPLE IN FINLAND HAVE TO COPE A LOT LONGER WITH COLD AND LESS LIGHT THAN WE DO HERE IN GERMANY. IS THERE A RITUAL WE CAN LEARN FROM THE FINNS THAT WILL HELP US THROUGH THE WINTER? People in the north have a close relationship to nature and love outdoor life - even in winter. In order to survive the harsh climate, it doesn't help to fight against it, but rather to use it. Cross-country skiing in the cold demands self-discipline and toughens. The subsequent sauna session increases the hormones of happiness. Women have always used the heat of the sauna for their beauty rituals: a face mask or hair treatment in the sauna has an even more intensive effect due to the heat.
WHAT DOES THE SKIN NEED MOST AT THE END OF WINTER? The low temperatures in winter have an influence on the metabolism of our skin. It is no longer well supplied with oil; thus its natural protective layer becomes weaker. The result: dry skin and a pale complexion. This is why rich creams are so important.
Jojoba and almond oil are particularly suitable for this purpose. Or arctic cranberry seed oil and valuable oat oil. Shea butter and linoleic acid also have active ingre-dients that protect against cold due to their high fat content. The oils prevent the skin from dry-ing out and at the same time they smooth it. Our tip: A light, hyalurone-containing facial serum under the daily rich cream helps to maintain the skin's own moisture content over time. The face serum cushions the skin and supplies it with ac-tive ingredients that penetrate deep into the skin. Often a temporary cure is sufficient, but espe-cially in winter a daily care makes sense - including the desired anti-wrinkle effect.
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