INTERVIEW WITH: "NIMO WITH LOVE" - the wearness online-shop, journal
  • WHY I DO, WHAT I DO - NICOLE MOHRMANN

    NIMO WITH LOVE GRÜNDERIN - Nicole Bohrmann - Interview auf the wearness, online-shop, journal

    With the tunic dresses from NIMO WITH LOVE we immediately get the desire for summer. In a conversation with Nicole Mohrmann, we learn how summery dresses can also be styled ideally in the cool season.

    WHAT WAS YOUR FIRST FASHION MOMENT? WHEN WAS THE FIRST TIME YOU CAME INTO CONTACT WITH FASHION?
    When I was a schoolgirl, I always worked for the fashion week in Düsseldorf so that I was so taken with fashion at an early age.

    16 YEARS AGO YOU OPENED YOUR FIRST BOUTIQUE. YOUR INDIVIDUAL STYLE AND THE SKILFUL MIX OFF THE BEATEN TRACK SOON BECAME A SUCCESS. HOW HAS FASHION AND BUYING BEHAVIOUR CHANGED SINCE THEN?
    It's in the nature of things that fashion is constantly changing.
    The concentration process towards (international) chains combined with the decline of local retailers on the one hand and the always and everywhere available offer via the internet on the other hand are probably the most drastic changes.

    HOW DID YOU COME UP WITH THE IDEA OF FOUNDING YOUR OWN LABEL?
    Very simple: years ago I had the impression that the range of feminine and wearable summer fashion was incomplete.

    Nimo Faire Kleider made in India

    SINCE WHEN HAVE YOU BEEN DEALING WITH THE TOPIC OF SUSTAINABILITY? WAS THERE A PERSONAL KEY MOMENT FOR THIS? 
    From the very beginning, I was concerned with sustainability - in the sense of fair and environmentally friendly production.

    IN THE CONTEXT OF SUSTAINABILITY, YOU ALSO HAVE TO LOOK AT THE QUESTION OF THE PRODUCTION LOCATION / PRODUCTION CONDITIONS. NOT EVERYTHING THAT IS PRODUCED IN ASIA IS BAD AND TO BE CONDEMNED...NIMO WITH LOVE IS PRODUCED IN INDIA. HOW DO YOU GUARANTEE FAIR WORKING CONDITIONS? AND WHAT ARE THE POSITIVE ASPECTS OF PRODUCING IN INDIA?


    I personally guarantee fair working conditions without any kind of child labour! Several times a year I visit my producer in India and therefore I know that both the working conditions and the remuneration enable the people working there to live a decent and adequate existence. On our website you can get an idea of our production situation.

    TRADITIONAL CRAFTSMANSHIP AND LUXURY FASHION HAVE BEEN FAR APART IN RECENT YEARS. WHAT DOES THE TERM LUXURY FASHION MEAN TO YOU?
    I am not able to judge this statement, but I am of the opinion that there are luxury brands (e.g. Hermes) which also meet the highest standards in terms of craftsmanship. The term luxury - fashion means nothing to me, because I concentrate very strongly on traditional craftsmanship like block prints, hand embroidery etc. in my collection.
     
    IS NIMO WITH LOVE A PURE RESORT COLLECTION? HOW DO YOU STYLE TUNICA DRESSES FOR COLDER SEASONS? WHICH IS YOUR FAVOURITE PIECE FROM THE CURRENT COLLECTION?
    In the broadest sense yes, but of course you can combine a Nimo blouse with a pair of jeans when it's cooler. I actually like all the pieces in my new collection, but I especially like our new linen material.

    Nimo Faire Kleider made in India

    SHOP THE NEW COLLECTION FROM NIMO WITH LOVE

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